Marketing Communications Maestro

Company: New West Knifeworks Llc
Location: Victor
Posted on: April 5, 2021

Job Description:

About UsNew West KnifeWorks & MTN MAN Toy Shop, are chef knife and hunting knife companies that have been based in Jackson, WY for over 20 years. We've been featured in the New York Times, Wall Street Journal, Bon Appetit, Fine Cooking, Food & Wine and many more national and local publications who are big fans of our "razor sharp and gorgeous" (Forbes) knives. Our team of passionate knife makers use 100% American-made materials in our bustling 10K sq ft production shop in Victor, ID. We also have 4 store locations with savvy retail teams in Jackson WY, Victor ID, St. Helena CA, and Park City UT.
In addition, New West Fine Art gallery opened as an extension of New West KnifeWorks in June of 2020. Located just off Jackson Town Square, the gallery features large scale oil paintings by Connor Liljestrom, who has had standout success as an emerging artist.
Where You Come InOur national reach and regional relationships are growing and we are looking for an inspired marketing dynamo to support our 2-person marketing team. Tasks will vary from managing social media accounts and creating weekly newsletters, to capturing the happenings in our factory and stores with journalistic enthusiasm. It will also include mundane work of crucial importance like taking notes at monthly leadership meetings and making sure our website product pages are air tight. This company is on the rise and this role has tons of growth potential.
Qualities

• An organized creative: a strong writer who is excited about storytelling and can manage deadlines.
• Self-assured: will come forward with ideas, can take constructive feedback.
• Self motivated: has excellent follow through - even for seemingly small tasks, inspired to research industry best practices.
• Collaborative, flexible: able to work within the vast potential of a quickly growing and evolving company.
• Passionate about high quality, USA-made tools in culinary and/or outdoor pursuits.
  Credentials
  • 2-5 years of marketing-related work experience.
  • Demonstrated writing skills, able to provide work samples.
  • Social media management experience.
  • Experience with eCommerce & retail businesses.
  • Newsletter management experience.
  • Amateur video creation and minor editing experience.
    Responsibilities -- for New West KnifeWorks AND MTN MAN Toy Shop
    • Newsletter creation & email drip automation refinement
    • Social media content creation & management: Facebook & Instagram (need to get on TikTok & Clubhouse soon!)
    • YouTube channel management
    • PR outreach assistance
    • Analytics reporting assistance
    • Blog creation (relating to our sustainability and non-profit efforts, knifemaking updates, recipes or hunting adventures if inspired)
    • Web content management: keeping product pages, info pages, and blog pages up to date.
      Specifications
      • Availability: 40hrs/week, ideally Monday-Friday, hours can be flexible after first 90 Days
      • Location: Team is currently working from home. Office locations in Jackson, WY and Victor, ID will open this summer.
      • Compensation: $48-50K base + incentives, 401K, product perks.
        --- DatesApply by April 16th, 2021Approx Start Date May 1, 2021
        To apply, please email resume, cover letter, and 2-3 writing samples to: Margot,

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