Marketing Manager
Company: balchem
Location: Layton
Posted on: April 16, 2024
|
|
Job Description:
Text to Apply! Text JOIN3444 to 845-400-TEAM (3455)
COMPANY OVERVIEW:
Balchem Corporation develops, manufactures, and markets specialty
ingredients that improve and enhance the health and well-being of
life on the planet, providing state-of-the-art solutions and the
finest quality products for a range of industries worldwide. Our
corporate headquarters is located in Montvale, New Jersey and we
have a broad network of sales offices, manufacturing sites, and
R&D centers, primarily located in the US and Europe. Founded in
1967, Balchem is a publicly traded company (NASDAQ - BCPC) with
annual revenues over $900 million and a market cap exceeding $4.0
billion. The company consists of three business segments: Human
Nutrition & Health; Animal Nutrition & Health; and Specialty
Products. Balchem employs over 1,400 people worldwide who are
engaged in diverse activities, committed to developing the company
into global market leadership positions. To learn more about our
dynamic, stable and growing company, visit
POSITION SUMMARY:
In coordination with Director of Plant Nutrition, develop Marketing
strategy and planning to support Balchem Plant Nutrition business
activities. Lead the management of industry trade shows and other
exhibitions. Provide market insight and analysis and manage support
for the Balchem sales team. Provide Creative Services including
Graphic Design, Web/Digital/Social Media maintenance, Branding,
Packaging and Marketing Campaigns & Initiatives. Occasional
overnight travel for trade shows and key customer visits to share
market insights and support sales team with product
demonstrations.
ESSENTIAL FUNCTIONS:
* Identify and analyze key growth markets that support the overall
marketing and business strategies
* Utilize industry market databases to identify new trends in the
target markets
* Work jointly with Director in developing annual marketing
strategy
* Lead in developing new branding, advertising campaigns and
creative development
of concepts for taking new products and services to market
* Lead in concept & content development, layout, design/graphics
and development of marketing materials, presentations, web site
graphics, e-blasts and other marketing communications to reflect
the services and products of the company to customers
* Website maintenance, updates & analytics, as well as content
development/maintaining
social media presence & conducting online surveys for customers as
well as internally
for the company
* Lead with creating and proofing PowerPoint presentations, flyers,
brochures, and other marketing collateral.
* Manage the creation, sourcing & producing of branded promotional
merchandising items
* Lead the planning, scheduling, organizing and co-coordinating
company exhibitions
and marketing events
* Support of customer demos, including presentation preparation,
shipment of demo kits,
and making sure marketing attributes are properly communicated, in
a timely manner
* Lead the advertising and promotional activity for initiatives
related to trade events, new product development and demos
REQUIREMENTS:
* Bachelor's Degree required preferable in business, marketing or
communications
* Should be highly organized, able to manage multiple projects and
possess excellent time management skills
* Proactive approach to working, solution oriented and willing to
go the extra mile
* Knowledge of Adobe Creative Suite, most importantly: Illustrator
& Photoshop, Web
(basic HTML/CSS), Web Content Management Systems (Joomla or
WordPress), Constant Contact, Social Media - Including; LinkedIn,
Facebook & Instagram
* Works efficiently with multiple teams, able to work calmly under
pressure, and meet deadlines
* Should exhibit great analytical skills, resourcefulness and
creativity
* Should have excellent verbal and written communication skills
* Should possess forward thinking, proactive approach and
problem-solving skills
* Ability to listen to intended details attentively and execute
accordingly
* Knowledge or experience in the food industry is a plus`
* 10+ years of experience preferable in the agricultural
industry
#IN
Balchem is committed to a workplace culture that values and
promotes diversity, inclusion, equal employment opportunities, and
a work environment free of harassment and hostilityPlease see job
descriptionPI239184412
Keywords: balchem, Ogden , Marketing Manager, Executive , Layton, Utah
Click
here to apply!
|